About us – As Bold As

About us

Born in the heart of Dublin, As Bold As delivers form and function on and off the bike.

It offers all the technical design elements of cutting-edge cycling wear, layered with a minimal chic style.

The range is inspired by an obsession with geometry, quirky detailing, a marriage of performance and fashion, and a love of the everyday adventure.

As Bold As was founded by Joyce Brereton in 2014, an equal lover of design, engineering and endorphins.


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